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AUSTRALIA’S MOST TRUSTED BRANDS:
From:
Mumbrella
May 27, 2024
Dettol, Band-Aid and Cadbury are Australia’s most trusted brands, a new survey by Reader’s Digest Australia has revealed.
According to the 25th Australia’s Most Trusted Brands annual survey, not-for-profit aeromedical organisation, The Royal Flying Doctor Service, is our most trusted charity.
Carried out by market research agency Catalyst, more than 4,000 Australians were surveyed, representing a cross-section of the consumer market. Participants reviewed nearly 70 different categories. Participants were asked to nominate their own choices, not select from a prepared list.
Director of Catalyst research, Cameron Gentle, said the category winners share a key common trait: they consistently deliver on their promises. “People have an expectation of what they’re going to get, and the particular product or organisation delivers what they’re after. Time and again,” he said.
Bunnings was also crowned the ‘most iconic’ retailer, a category that highlights brands that are an integral part of the Australian lifestyle experience.
Other noteworthy category winners include Weber for BBQs, Singapore Airlines to fly, Toyota for cars, Victa to mow our lawns, Panadol for pain relief, Band-Aid to patch us up and Liption for tea.
According to the survey, Australia’s top 15 most trusted brands are:
Dettol
Band-Aid
Cadbury
Bunnings
Dulux
Cancer Council (sunscreen)
Bridgestone
Panadol
Toyota
Bega
Weber
Royal Flying Doctor Service
Dairy Farmers
Glen 20
Selleys
Last year’s survey found Colgate was the nation’s most trusted brand. Bunnings was once again the most trusted retailer, with Dick Smith and Vegemite again holding the “Australian Icon” top three.
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Some facts and trivia about the Top 3 . . .
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Dettol:
Dettol is a well-known brand of antiseptic and disinfectant products that are commonly used for personal hygiene and cleaning purposes.
The name "Dettol" is actually derived from a combination of the words "chloroxylenol" and "phenol." Chloroxylenol and phenol are two key chemical compounds that are present in Dettol products and are known for their antiseptic properties.
First marketed in 1933, Dettol was invented for doctors when millions of mothers and babies were dying from sepsis following childbirth. The creators educated healthcare professionals and armed them with Dettol to disinfect medical supplies before delivering babies, thus eliminating patient’s exposure to bacteria and viruses. Just over 2 years later, the incidence of puerperal sepsis fell by 50%.
The logo shows a sword (to kill harmful germs) and shield (to protect communities).
The brand belongs to the Anglo-Dutch company Reckitt Benckiser.
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Band-Aid:
Band-Aid is a brand of adhesive bandages distributed by the consumer health company Kenvue, spun off from Johnson & Johnson in 2023. The brand has become a generic term for adhesive bandages in countries such as the United States, Canada, Australia, the Philippines, and others.
The Band-Aid was invented in 1920 by a Johnson & Johnson employee, Earle Dickson, in Highland Park, New Jersey, for his wife Josephine, who frequently cut and burned herself while cooking. The prototype allowed her to dress her wounds without assistance. Dickson passed the idea on to his employer, which went on to produce and market the product as the Band-Aid. Dickson had a successful career at Johnson & Johnson, rising to vice president before his retirement in 1957.
The original Band-Aids were handmade and not very popular. By 1924, Johnson & Johnson introduced machine-made Band-Aids and began the sale of sterilized Band-Aids in 1939.
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Cadburys:
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (originally Kraft Foods) since 2010.
It is the second-largest confectionery brand in the world, after Mars.
Cadbury is internationally headquartered in Greater London, and operates in more than 50 countries worldwide.
It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products.
Cadbury was founded in 1824 in Birmingham, England, by John Cadbury (1801–1889), a Quaker who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George.
George developed the Bournville estate, a model village designed to give the company's workers improved living conditions.
Dairy Milk chocolate, introduced by George Jr in 1905, used a higher proportion of milk in the recipe than rival products. By 1914, it was the company's best-selling product. Successive members of the Cadbury family have made innovations with chocolate products.
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