Google is the world's strongest brand for the fourth straight year, according to a study released Wednesday by research firm Millward Brown Optimor.
- Report, April 2010
Millward Brown Optimor is a leading global research agency specialising in advertising, marketing communications, media and brand equity research. Each year Millward Brown generates its BrandZ Top 100 report by interviewing more than a million consumers worldwide and analysing each company's financial and business performance.
The Millward Brown ten most valuable brands worldwide for 2010, their comparative values and % movement from 2009 are:
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